pet clothing.

Ella the pug in Rover clothing. Photo credit: Rover No, this isn't an outtake from the latest J.Crew catalog photo shoot. Preppy pups are in. It's the newest trend, and leading the pack is the self-proclaimed "J.Crew of the dog world," Rover. This newly launched Etsy shop is chock full of dogs with ties, peacoats and plaids hanging out on what appears to be a Cape Cod beach. So when did the prepster look become so fashionable, and how did Rover start the trend? Paw Nation talks with co-owner AnneMarie Minardi, who runs Rover with business partner Gillian Ward. The idea first came to her a few years ago when she got her pug, Ella, and had a hard time finding clothing for her -- most ...

Everyone grab your Snuggie! Photo: YouTube Does your dog stare jealously at you as you effortlessly flip through a magazine and chat on the phone on a chilly night -- all while bundled up in your Snuggie? Well, your dog's day has come. You may have thought you'd heard the last from the makers of the Snuggie, but alas the infamous company is back. Laughing off rumors that they stole the wearable blanket idea from rival, Slanket, the Snuggie has moved on, and by move on we obviously mean make a move on you dog. Cashing in on the idea that pet owners love to dress up their dogs to look just like them, Snuggie has designed -- what else -- a wearable blanket for dogs. So go ahead, enshroud ...