maru.

Maru the cat became well-known on the Web by doing cute random things, like sliding into boxes. The famous feline's adorable videos have warmed the hearts of many cat lovers. Here's Maru thinking outside the box, and enjoying some nice snow, instead. Not only is Maru seen carefully making his way through the snow, inspecting objects and being observant, he's also wearing a hoodie ... and it's pretty cute. We hope you enjoy this awesome video of Maru, a feline with quite a personality. ...

"Must. Get. In. Box. Why is it so tricky?" Related: Cat in a Tiny Box Maru vs. Mysterious Bump Jumping Maru ...

Having already conquered the whole of the internet, Maru has bigger fish to fry than low-budget cat videos. The online icon, whose has previously appeared in commercials for Fresh Step cat litter, is now purrfecting his hustle in an online promotion for Japanese fashion brand UNIQLO. To celebrate the opening of their new San Francisco store, the retailer recruited the box-aholic to be the feline face of their interactive Lucky Cube giveaway. Unfortunately, Maru doesn't figure into any of the pawesome prizes, however his proclivity for climbing into square shaped objects makes him the ideal candidate for deciding whether you win UNIQLO clothing, a Blimp Ride, or a Mystery Prize ...

In Maru's latest adventure, the famous Scottish Fold is faced with an obstacle that at first seems insurmountable: a plastic bin with a toy mouse stuck inside. Most cats might throw in the towel and say, "I can't do this, I don't even have opposable thumbs!" But not our Maru. Instead of giving up and taking a nap moving on to life's next, easier box, he takes his time to survey the situation, before tackling it with open paws. I believe it was a wise feline philosopher who once said, "When life hands you an impenetrable plastic bin, make a cute cat video out of it." He also may have opined that no mouse worth enjoying has been seized without struggle, and that when your moment finally ...