Photo: ASSOCIATED PRESS
Remember when Philadelphia Eagles QB Michael Vick led an illegal dogfighting ring, a cruel bloodsport that pits canine against canine for the sole purposes of gambling and violence, often resulting in the death of innocent animals? Remember that guy? Yeah, well, he's getting a TV show.
Tentatively titled "The Michael Vick Project", the BET docu-series will follow the athlete-cum-convicted felon (who was accused of "directly participating in dog fights and executions") as he seeks remorse for his actions. In doing so, the program will chronicle Vick's return to the NFL, as well as his attempt to find redemption for his actions, which have not been forgotten among the animal activist set. In fact,
PETA spokesman Dan Shannon tells the L.A. Times, "People who abuse animals don't deserve to be rewarded, [nor should they] be given multimillion-dollar contracts ... or the privilege of being a role model."
We must agree with PETA (although that shouldn't come as a surprise). No matter how regretful Vick may (or may not) be of his actions, the fact that he has so quickly bounced from behind prison bars to the front of a camera lens seems blatantly opportunistic and ultimately in poor taste. Furthermore, Vick's claim that the show will be "a blueprint for so many kids" is laughable. Considering all the societal ills threatening children today, remaining a filthy rich sports star after being punished for killing dogs for
more money isn't necessarily at the top of the totem pole.
Exactly what good will "The Michael Vick Project" do? More over, what good
can "The Michael Vick Project" do? An idea such as this says less about genuine redemption than it does about both ratings-hungry television executives and overeager public relations staffers eagerly taking advantage of "how entertainment works now." The prospect of handing Vick a reality show steeped in themes of atonement and salvation -- for which his compensation hasn't been disclosed (um, hi, animal rights charity?) -- should read less as a socially conscious act and more as a tactless, crafty method of image repair, all in the name of -- you guessed it -- money.
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