Posts tagged "VitaminWater10"

Thanks to the advent of Tivo, we rarely sit through commercials anymore. But the other day, we were watching syndicated reruns of The Office when the sight of a cubicle quick-triggered our thumbs to the play button.

Sneakily enough, it was not Dunder Mifflin but an ad for Vitamin Water, with the office in question belonging to their rival company Water Incorporated: CEO'd by Mother Nature and run by a menagerie of woodland creatures. It's like The Office meets Country Bear Jamboree!

The premise is that a new all-natural Vitamin Water product is cutting into Water Inc.'s market share. But all we really care about is an elk Xeroxing his bum and an agitated rabbit (aka Frank Tonhazy, Head of Finance) demanding his 34th paternity leave of the year.




As if the commercials weren't cute enough, we wandered over to the website, which boasts profiles and videos of the animal employees (such as bear turned office manager Ned Specter), company bulletins ("Pest Control will be in the building next Friday. All insects and arachnids are instructed to take the day off.") and staff chatter ("Squeekz43: Whoever left the trap out, nice try--I only eat Gruyere.").

Note: This is not a paid product endorsement. We just really like the ad campaign.