Posts tagged "Friskies"

We're quite used to seeing cats in front of the cameras, but Friskies Cat Food has created the "Cat Diaries," which it describes as the first movie ever filmed by cats. The selected rePURRters, as they were called, wore specially designed portable video cameras around their necks to capture footage for five days. Here's what they came up with.

Move over, James Bond. The latest secret agent is a cat -- actually, 50 of them.

Purina Friskies recently undertook a brilliant study to find out what cats do all day when they're home alone. They fitted 50 indoor cats with collar cameras to get a cat's eye view of the world.

The digital cat-cams snapped a still photo every 15 minutes. By combing through the piles of photos, Purina animal behavior scientist Dr. Jill Villarreal was able to draw some surprising new conclusions about how our kitties fare when they're left to their own devices.
(You can see the photos here.)

Before the study, most of the cat's owners expected lots of pictures of beds, Villarreal told Paw Nation. After all, cats sleep all day, right? Think again. "Although they do spend 8 to 16 hours [per day] asleep, when they're active and up, they're active and up -- and seeking out sensory stimuli within the home," Villarreal said.

That wasn't the only myth that the undercover kitties debunked. "There's still that belief out there that cats are asocial and prefer to be solitary," Villarreal said. "What the cat-cam study showed was they actually have active social lives."