Black Shelter Pets Get Boost From 'Back in Black' Adoption Promotionthe daily dish
For the third year in a row, Best Friends Animal Society is running its special "Back in Black" adoption event all November long. The national campaign cuts adoption fees in half for black-coated shelter pets to encourage more people to adopt black animals, which many shelters say have a difficult time finding homes.
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"We all know that amazing pets come in every color, but strangely, pets in black often wait longer than their lighter-colored counterparts to get adopted," says the Back in Black website.
According to Judy Bowes, general manager of the Roice-Hurst Humane Society in Grand Junction, Colo., black-coated dogs and cats sometimes wait months longer for adoption compared to other animals.
"As a general rule, across the country, we have about 9,000 dogs coming into shelters every year that do not get adopted and a big majority of those are black," Bowes told the Grand Junction Daily Sentinel.
Despite this conventional wisdom among shelter employees and pet lovers, two separate studies conducted by the American Society for the Prevention of Cruelty to Animals say that black fur actually has no bearing on an animal's chances of being adopted.
The ASPCA's studies, both conducted in 2012, concluded that coat color "does not influence a person's decision to adopt and does not cause dogs or cats to remain in shelters longer."
Despite the ASPCA's findings, Judy Bowes and countless other shelter workers around the country insist that "black animals are the most overlooked adoptable pets." Hence the need for the Back in Black campaign.
Whether the ASPCA is correct or not, Back in Black has met with success. At the Roice-Hurst Humane Society, only two black dogs remained available for adoption as of Sunday, and the month isn't even half over yet. It seems that whatever prejudices some people might have about black coats, it's not enough to win out over a 50-percent discount.
For more information about Back in Black, and to find a participating shelter near you, visit the Best Friends Animal Society's website.
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