Aflac Sets Duck Loose in NYC Subway for Ad Stuntthe daily dish
New York City residents were treated to an unusual sight yesterday as a snow-white duck made its way past the turnstile and waddled onto the platform toward the trains. The duck subsequently appeared in an unknown number of blogs and Instagram accounts as delighted commuters took its picture.
Perhaps unsurprisingly, though, the duck turned out to be part of a corporate marketing stunt. That wasn't just any duck. It was the Aflac duck.
Gothamist ratted out Aflac to PETA, asking the animal-rights organization for their opinion of a company releasing an animal into the subway. PETA told Gothamist that they are contacting Aflac "with concerns about taking a live duck into a busy New York City subway station. A subway station is no place for a duck, who can't possibly understand the reason for all the noise and commotion of an everyday commute, let alone a gathering crowd with flashing cameras."
Meanwhile, the New York's Metropolitan Transportation Authority agrees. Adam Lisberg of the MTA told Gothamist, "Ducks don't belong on the subway, especially waddling through stations, and especially not when they're used as part of a publicity stunt that makes it harder for our customers to get around." Oh, well. Party's over.