"Skydiving" Cats Cause Outrage

the daily dish More on PawNation: Cats, Causes, Safety, The Dish, Weird
Skydiving cats? The Internet does love cute kitties, but skydiving?

The latest Internet sensation comes from a commercial produced by Folksam, a Swedish pet insurance company. The video depicts cats skydiving to the soothing sounds of R. Kelly's "I Believe I Can Fly."

Understandably, many cat lovers have reacted with shock and fury. "This is not funny or cute," one wrote. Other responses included: "It is cruel," "That's disturbing," and "Wrong on so many levels."

Why use skydiving cats? Folksam explains that the company asked its customers to suggest web advertisements. Eva, who insures her cat with the company, suggested skydiving cats spelling out her name. The company's marketing department thought it was a good idea, so they produced the commercial entitled: "Folksam Reklamfilm: Evas Katt." (Commercial for Folksam: Eva's Cat.)

From International Business Times:

"We are owned by our customers, and this commercial is dedicated to one of our owners, Eva," reads a translation of the video's description. "Her heart beats for [her] cat."

The description also points out that Folksam didn't make any felines parachute to the ground to the "Space Jam" soundtrack. "We have of course followed the Animal Welfare Act and not thrown out a few cuties from an airplane," the description claims.

The skydiving cats may not be for real, but the Internet reaction has been huge. Folksam uploaded their commercial to YouTube on November 9, and it now has almost half a million views.

In fact, no cats flew. People were shot skydiving and then, using a green screen, they were replaced with cats. Those felines never left the studio. According to Folksam's marketing director, speaking on this CNN YouTube video, the cats were held, not dropped, and a fan was used to simulate a blowing wind.

What do you think? Even if the cats did not fly, is it a good idea to make such a commercial?


Related Care2 Coverage

Cute Animal Video of the Day: 18 Kittens and Ducklings Snugglefest

Washington University Under Fire For Torturing Cats

Cats Dissected At California High School And You Can See The Photos Online

Add a Comment

*0 / 3000 Character Maximum


Filter by:
Maria Shavzin

We can't be hijacked by idiots. We should not censor any kind of creativity in fear of some idiot misunderstanding or getting bad ideas. Thats a very bad president.

December 31 2013 at 9:40 AM Report abuse rate up rate down Reply
Maria Shavzin

I want to know how ANYONE could believe that cat can pull parachute rip cord? It had little paws, with no thumb. What kind of idiot would think this was real??????????????? And cat also high five and spell out word? How stupid could these people be? its a human sky diving, with cat superimposed, Im sure. When you see movie stars skydiving in movies its not them, and they have hands.

December 31 2013 at 9:36 AM Report abuse rate up rate down Reply
Nobody-Anywhere At-A

The reason it's NOT funny, is that it's a commercial, and not a movie. People still assume that commercials (for the most part unless they are ridiculously absurd) are depictions of actual products or events. The word "SIMULATION" should have been prominently displayed below the "falling cats" during the commercial. The real problem is when such depictions inspire morons to actually try it. I highly suspected it was faked simply because a free falling cat would never be that calm - it would be thrashing and flailing like a squid in a blender - but that doesn't change my opinion that the ad is just plain WRONG.

March 03 2013 at 3:20 PM Report abuse rate up rate down Reply

Like any other idea and concept that is fine if it's played to normal, compassionate, kind and reasonably intelligent people but potentially bad when anyone else sees it, this is bad judgment on the part of the producers. No. Got it?

November 21 2012 at 1:33 PM Report abuse rate up rate down Reply

It's not like they were going swimming...

November 21 2012 at 11:46 AM Report abuse rate up rate down Reply

Hysterical, what's the problem? It was faked.

November 20 2012 at 11:36 PM Report abuse rate up rate down Reply

I think its a great commercial. Looking at it from a cat's perspective, 'yes, I think I can fly therefore my owner better have pet insurance!'

November 20 2012 at 10:25 PM Report abuse rate up rate down Reply

Did anyone ever think that its' Computer generated not real.....Duh people...

November 20 2012 at 8:33 PM Report abuse +1 rate up rate down Reply

Bad for stupid people and kids who don't know it isn't real. Dropping cats off roofs etc.

November 20 2012 at 5:34 PM Report abuse rate up rate down Reply

Definitely CG . The thought of scores of cats outfitted with harnesses and cat size parachutes flying through the atmosphere--eyes wide open and paws giving furry high fives--is hilarious. As funny as the old EDP commercial showing a cattle-like cat drive with cowboys and thousands of computer generated cats.

November 20 2012 at 5:30 PM Report abuse rate up rate down Reply

Who is Cutest?

Like us on Facebook?