Unveiling of Boo's Owner as Facebook Employee Has Internet Up in Arms

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Ever since Boo the Pomeranian's sweet, fluffy face hit the Web, he has been an aww-inducing sensation, garnering millions of Facebook fans, a book deal and even a sweet gig with Virgin Airlines. Folks have always figured that his viral success and title of World's Cutest Dog came from Boo's naturally adorable looks and precious personality. However, some are now speculating the dog's fame wasn't quite so organic. According to The Atlantic, Boo's owner has a leading position in Facebook's finance department, inclining some to believe that Boo's success has been carefully manufactured.

Tipsters apparently let All Things D in on the secret identity of Boo's owner. She is Irene Ahn, who has worked for Facebook since 2008, and has also been employed at Yahoo and PayPal in the past.

RELATED: Boo Lands Job With Virgin Airlines

The soaring timeline of Boo's fame stared off slowly, with the cuteness addicts of the Web not latching onto the dog until he started a Facebook page. While the social network helps everyone connect quickly, All Things D's Mike Isaac finds Boo's increasing fanbase a little suspect. Or as he put it on All Things D, "I can't help but think perhaps knowing a few of the right Facebook engineers helped Boo go viral a little bit faster."

Another reason that Boo fans are becoming suspicious of Ahn's career and her dog's success is the owner's reluctance to be in the spotlight alongside her precious pup. Ahn has never appeared on camera in Boo's TV spots, and she used an author pseudonym on Boo's book.

RELATED: 50 Cutest Adoptable Puppies

Some stand by the idea that Boo's owner just wants privacy, but others think that she is hiding something, like the true secrets to Boo's success. Jessica Roy of BetaBeat weighed in on the topic, asking, "Curious, isn't it, that Mr. Dog boasts close to 5 million fans on Facebook, where his owner's boss is banking on that kind of user engagement? And with a powerful parent like that, he surely didn't earn those fans through sheer cuteness alone."

RELATED: Play the Who's Cutest game.

All of this may be true. Boo could have social-network higher-ups making sure that he holds a monopoly on cuteness, and Facebook employees eagerly liking his every move. But the real question is: does it matter? Facebook dog darling or not, you have to admit that Boo is cute. As long as he keeps appearing in new, tiny outfits, is it that concerning that there might be a woman behind the curtain ensuring he receives a few extra likes? We leave it to Boo's fans to make up their own minds, and something tells us they have a weakness for puppy-dog eyes and smiles no matter where the dog's owner works.

What Other Millionaire Does Boo Work For?:

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I saw Boo, where else, on a Virgin America flight . He really is cute and very well behaved. Travels like a champ, and no first class either. He settled for Main Cabin Select. I thought that he was an new breed, but apparently is just a Pom with a really cute haircut and personality.

January 27 2013 at 9:43 PM Report abuse rate up rate down Reply


November 05 2012 at 5:16 PM Report abuse rate up rate down Reply

i don't think it's that cute! I've seen cuter! But it's owners are just trying to put it out there and make money - clearly it has worked!

October 24 2012 at 3:32 PM Report abuse rate up rate down Reply
Katy Isodo

I guess I don't see the big deal - however the dog got to have as much success as it has, I don't care - it's a cute dog and the owner is reaping some rewards from that - either because of her connections or just because she's an animal lover and has an adorable pooch. Networking and using connections you've earned isn't a conspiracy - Facebook isn't a democracy, and none of it has to be equal or fair to anyone at any time - it's a business and it worked in her favor.

October 18 2012 at 8:43 PM Report abuse rate up rate down Reply

I fell in love with Boo the first time I saw him and I'm no kid

October 09 2012 at 6:43 PM Report abuse rate up rate down Reply

This dog is famous because hes cute and sweet to look at. No conspiracies. Its silliness. Whenever Im angry at work or have a bad day I look at his picture and it always makes me smile. Im a crab a lot of the time so if he does that for me, it seems to prove his fans genuinely love him for him and the lighthearted cuteness he brings to the world :)

August 20 2012 at 3:21 PM Report abuse rate up rate down Reply
Heather Duncan

I think Boo's success is engineered more in the sense of savvy marketing than tweaking with technology - no matter how many 'Likes' a page claims, if fans aren't sharing it and talking about it then who cares? Dubbing a happy little fuzzball the World's Cutest Dog, taking tons of cute pictures of him in little outfits, and getting him maximum media exposure was a pretty sure-fire formula for a hit regardless of who's behind the scenes. Personally - yeah, he's cute but "World's Cutest Dog" - nah, not for me.

August 11 2012 at 8:26 PM Report abuse rate up rate down Reply

Boo is a Pomeranian.

August 10 2012 at 1:57 PM Report abuse rate up rate down Reply

yea, the dog is cute because it looks like a stuffed animal. definitely nowhere near the cutest in the world though. it's way overrated.

August 10 2012 at 1:47 PM Report abuse rate up rate down Reply

Oh for heavens sake, let the owner stay private if she so choses! It is the Dog that is the cute one here and apparently lots of folks out there think so too. So for the record, just because she works for facebook does not always mean she is getting special considerations beyond what anyone who posts on facebook gets. The evolution of a tadpole could be the next big star! lol

August 10 2012 at 1:20 PM Report abuse rate up rate down Reply
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