Kitty Litter Lawsuit Filed Over Commercial Claims

More on PawNation: cat litter, Fresh Step kitty litter, kitty litter, super scoop kitty litter
The fur is flying between two leading sellers of cat litter, Clorox and Arm & Hammer. The makers of Arm & Hammer's Super Scoop cat litter, Church & Dwight Co., have filed a lawsuit against The Clorox Co., which makes Fresh Step cat litter, because of a commercial showing cats rejecting the Super Scoop litter. The Super Scoop people claim is "false and deceptive" and their own research tells a different story, reports the Wall Street Journal.

The commercial, which also features everybody's favorite box-loving cat, Maru, shows several cats choosing a litter box filled with Fresh Step litter over a litter box filled with Super Scoop, which the Super Scoop makers say is hurting their product. According to the ad, cats prefer Fresh Step litter because of its superior odor-blocking technology. The New York Post reports that papers filed by Church & Dwight claim that, since "cats do not talk" and have a different "perception of malodor," this claim is unsubstantiated.

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