pit bull dog pictureJesse James/Twitter

Can the power of Twitter and Facebook help Jesse James find his lost dog, CinnaBun?

James -- best known as the owner of custom motorcycle shop West Coast Choppers, sometime reality-show star, and husband of actress Sandra Bullock -- has launched an all-out plea for help in finding his lost pit-bull puppy. "CinnaBun our shop dog & pet has been missing since 2pm yesterday. If you find her plz call 562-983-6666," James tweeted last Tuesday, Jan. 26.

A $5,000 reward is being offered for finding CinnaBun. "She's a light brown and white pit bull, 9 months old, cropped ears, full tail, hazel eyes," states James' Web site. CinnaBun was last seen wearing a large pink collar near the West Coast Choppers shop located in Long Beach, Calif.

CinnaBun was given to James as a puppy by a kindly stranger after hearing about the death of one of James' elderly pit bulls, Cisco. She is the newest pooch to join James' pack of dogs and is described as a "little charmer" with the "attitude of a charging rhino and bladder of a hummingbird." (View photos of CinnaBun playing with Mr. T, another pit-bull pet.)

Helping to look for CinnaBun is FindToto.com, the pet locator service that helped find Brooke Burns' lost dog and tried to locate Jessica Simpson's lost Maltipoo, who was never found.

There have been numerous alleged sightings of CinnaBun, including one report of a local teenager trying to sell a dog that matched CinnaBun's description, but the pit-bull puppy has not yet been recovered. Meanwhile, CinnaBun has a Facebook page where fans are posting updates.

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