Viral 'Extreme Shepherding' Ad Campaign Lights Up the Welsh Hills

By Paul Ciampanelli Dec 11th 2009

We suppose it must be difficult to keep your daily grind fresh and interesting when you're herding sheep in the wide-open pastures of Wales. In this video, a group of intrepid Welsh shepherds nicknamed the Baaa-studs (wordplay!), come together to plumb the previously unexplored creative possibilities of their ancient craft, all in service of a viral campaign for Samsung. Though the video was admittedly "helped enormously" in postproduction, the Baaa-studs are genuine shepherds, their canvas an actual Welsh hillside, and their medium real sheep.