Cornucopia Pet Foods on 'Shark Tank'
Reality TV made Cornucopia Express Pet Foods a household name last week -- and it might just make feline and canine cancers a thing of the past.
The October 13 episode of Shark Tank -- a show on ABC in which small-time entrepreneurs pitch their products to big-biz tycoons in the hopes of scoring financial backing -- featured Dr. Geoffrey Broderick, the founding veterinarian from Huntington, New York-based Cornucopia, who came touting his cancer-preventing probiotics supplements. Cornucopia's "Super-Food" and "Phyto-Food" for dogs and cats contain a combination of herbs, enzymes, vitamins, minerals, antioxidants and amino acids that "makes the food wild again," according to Broderick. (The live microorganisms found in probiotic foods and supplements are purported to contain great health benefits.)
Broderick even plays guinea pig himself, telling his potential investors that he pops his pet supplements, which are made with human-grade ingredients, into his own morning smoothies. Broderick also claimed that regular use of his supplements could "extend the lives of pets by 50%."
So why did everyone on the five-member Shark Tank panel decline to go into business with Broderick (who was asking for $300,000)? Because he's got no clinical studies to back up his claims, only anecdotal evidence from his practice.
Still, did the sharks really have to lay into him as harshly as they did? In the span of about 15 minutes, the well-intentioned Broderick was called a "snake oil salesman" and "slick," while his beliefs about what his products can do were dubbed "fantastic" and "offensive" with "an element of quackery."
Maybe someone should market a line of chill pills for these big-biz blowhards. In the meantime, online interest in Cornucopia Express has skyrocketed. Good for you, Dr. Doolittle!